To be enjoyed, not endlessly discussed.
Identity, Branding, Creative Direction
Bowl Grabber exists to celebrate the enjoyment of drinking great wine without pomp or ceremony. This exciting wine is carefully sourced by a Master of Wine, but they don't care if you hold your glass 'the wrong way' or if you don't know your Chateauneuf du Pape from your Chateau Musar. At Casual Business we created a fun brand to house this premium wine in bottles, cans and boxes so you can enjoy it wherever you are without fear of wasting a drop!
Illustrations by Egle Zvirblyte, Photography by Sean Mallia.
Best Brand Identity Dieline Award winner
Best Brand Identity Dieline Award winner
Bowl Grabber needed packaging that really stood out, whether in the wine aisle or across a picnic spread at the park. We designed a custom logo as part of their brand identity, paired with a custom font we called ‘Bowl Grabber Bold’. We introduced energetic colours and quirky illustrations by Egle Zvirblyte, to create an exciting brand that rebels against stuffy, premium wine designs.
With an expanding range to include Rosé and Red, Bowl Grabber has become one of the fastest growing wines in the UK market and has won the Best Brand Identity Dieline award.
Bowl Grabber Bold
My role in the project
– Identity
– Branding
– Creative Direction
– Packaging Design
– Art Direction
– Web Design & Social