We've all been there: You think of a complex password to keep your account safe just to forget it the minute you need to use it. I worked with the NordPass team to create a campaign aimed at real people at work to promote how easy their daily life could be if they used the NordPass Password Manager instead.

To kick things off I facilitated a workshop with the internal Creative team, where the concept of a “Workumentary” was developed. We wanted to create a campaign with a lighthearted and cheeky approach, using David Attenborough’s famous documentary style, to observe real people at work, their behaviours and how their lives become smoother and easier once they use NordPass Password Manager. The result was a series of videos, a landing page, and digital campaign that launched to great success.

In collaboration with the NordPass Creative studio team and Nonsense Production studio.
Director: Domas Petronis.